A Farmkart Group company
the no brands story
In 2017, Atul Patidar flew back from Canada to his hometown with a question that wouldn't go away: why does a farmer in Madhya Pradesh pay a premium for a bottle that's mostly packaging, distributor margin, and marketing spend — when the active ingredient costs a fraction of the shelf price?
Starting in a living room in Toronto with five passionate individuals, he built Farmkart — a tech-driven ecosystem to make farming inputs more affordable and accessible. Today, Farmkart has grown to 150+ team members serving 200,000+ farmers across India.
No Brands was born from that original question. We design agricultural inputs that strip away every cost that doesn't add value in the field. The result: effective chemistry, clear guidance, and prices that reflect what the product actually is — not what its advertising budget is.
Our Mission
To design a tech-driven ecosystem that makes farming inputs more affordable and accessible, resulting in agriculture excellence for farmers.
Our Vision
To achieve sustainable growth within India's agricultural industry by simplifying the everyday lives of farmers.
what we stand for
Honest Agriculture
Farming depends on trust. We put the active ingredient front and centre on every label, publish clear dosage guidance, and never make claims we can't back up with science.
Quality Over Brands
The agricultural input market is full of brand premium. We believe the same quality chemistry should reach every farmer at a fair price — so we stripped everything back to what matters.
Agronomy Excellence
Every No Brands product is backed by agronomists with deep knowledge of Indian soil types, cropping calendars, and pest pressure patterns.
the farmkart ecosystem
No Brands is one part of a larger ecosystem built to serve Indian farmers end-to-end.
Farmkart E-commerce
One-stop online platform for agriculture products, delivering to farmers across India.
Farmkart Delivery
In-house delivery system reaching even the most remote regions within 36 hours.
Agri-Nidan
Personalized agronomy services with full-time agronomists and digital crop guidance.
No Brands
Affordable, effective agricultural inputs — insecticides, fungicides, and fertilizers.
recognition
2020
Mann Ki Baat
Prime Minister Narendra Modi lauded Farmkart CEO Atul Patidar for transforming the lives of thousands of rural farmers via innovative tech-solutions.
2018
Startup Grind
Top 50 global innovative startups, chosen from 7,000+ startups across 130 countries. Powered by Google for Entrepreneurs.
2018
Startup India
Recognized by the Government of India, Department of Industrial Policy and Promotion, Ministry of Commerce and Industry.
2023
Raj Bhawan
Madhya Pradesh Governor facilitated Farmkart CEO Atul Patidar at Raj Bhawan for contributions to agriculture.
in the press
leadership
Atul Patidar
Founder & CEO
Founded Farmkart in 2017 to bring tech-driven solutions to Indian agriculture. Recognized by PM Modi on Mann Ki Baat.
Stephane Pastor
Chief Operating Officer
Leads operations across the Farmkart ecosystem, driving efficiency from supply chain to last-mile delivery.
Diksha Pai
Head, Strategy & Business Innovation
Drives strategic initiatives, partnerships, and innovation across Farmkart Group's portfolio.